About Sensodyne

About Sensodyne®

Who We Are

We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes is  proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.

Our Vision

We're dedicated to creating a future where every life is sensitivity-free

Sensodyne Toothpaste

Our History

1961

1961

Sensodyne® Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentin tubules.

1980

1980

Sensodyne® F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is lauched. It's clinically proven to relieve pain when used twice a day.

2006

2006

Sensodyne® Pronamel is launched. Its optimised fluoride formulation helps protect against the effects of acid erosion on tooth enamel.

2013

2014

Sensodyne® True White is launched. SPECIALIST WHITENING TOOTHPASTE FOR SENSITIVE TEETH

2010

2016

New Sensodyne Advanced Repair & Protect with NOVAMIN is different from other Sensodyne toothpastes. It has a unique, clinically proven concentrated calcium formula that helps repair vulnerable areas with the natural building blocks of your teeth.With twice daily brushing, Sensodyne Advanced Repair & Protect helps repair sensitive areas and strengthen your teeth. It also has a fresh minty taste to leave your mouth feeling clean and fresh.

Our Science

As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.

Our Science

Technologies for Sensitivity Relief

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne® range - for example -potassium nitrate, NovaMin™ and stannous fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.