World's #1Sensitivity Toothpaste Brand*Sensodyne helps relieve the pain caused by sensitive teeth and is working to create a future free of sensitivity pain for everyone.

New Sensodyne Advanced Repair & Protect with NOVAMIN is different from other Sensodyne toothpastes. It has a unique, clinically proven concentrated calcium formula that helps repair vulnerable areas with the natural building blocks of your teeth. With twice daily brushing, Sensodyne Advanced Repair & Protect helps repair sensitive areas and strengthen your teeth. It also has a fresh minty taste to leave your mouth feeling clean and fresh.

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The causes of sensitivity

Tooth sensitivity is caused by the gradual exposure of the inner part of your tooth, called 'dentin', which is usually covered by the tooth enamel and gums. Find out more about how dentine can become exposed.

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Sensodyne User
Sensodyne User

My Great Little Moment is….

I felt incomplete because I couldn't enjoy a hot coffee with my friends. Now I have no restrictions. I am free to drink what I like and have fun.

- Hind, a Sensodyne User

Sensodyne toothpaste is recommended by dentists all around the world for both sensitive teeth and acid wear. Sensodyne proivdes proven relief from the pain caused by sensitive teeth and provides long-lasting sensitivity protection*. ProNamel helps to re-harden your tooth enamel*.

If you have sensitive teeth or are at risk of acid wear, switching to a toothpaste such as Sensodyne or ProNamel can make a big difference to your everyday life and to your overall oral health.

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*with twice daily brushing

*Retail Value Sales data 12 months ending September 2020

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